Seoul Beauty Fashion Lounge ‘B the B’ presents a new perspective on ‘Beauty’ beyond the beauty, from fashion, design, culture, to your inner beauty and attitude, and shows ‘Unique Beauty in Seoul’ to the world. We added biophilia concept to the space so that we can think deeply about the beauty, and enjoy an oasis-like rest with B the B’s own beauty in the stark, dry city. And discover your own beauty through the new experience ‘B the B’ offers.

Be the Beautiful in ‘B the B’.

directions
Address: Dongdaemun Design Plaza DDP Market, 281, Eulji-ro, Jung-gu, Seoul
<Subway>- Exit 1 of Dongdaemun History and Culture Park Station (Line 2, 4, and 5)
It is close to Eoulim Square, DDP Market, Design Lab B2 entrance, and Museum B2 entrance
- Exit 2 of Dongdaemun History and Culture Park Station (Line 2, 4, and 5)
It is close to the entrance to Dongdaemun History & Culture Park (gallery door, underground parking lot) on the first floor of the design lab

Creation of objects and unique spaces that can embody the image of Seoul, the city of beauty Provision of opportunities to experience innovative beauty and fashion products (services) that incorporate beauty technology for MZ generation and tourists